Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Country | USA |
Brand | Wiley |
Manufacturer | Wiley |
Binding | Paperback |
UnitCount | 1 |
EANs | 9781118014554 |
ReleaseDate | 0000-00-00 |