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Marketing Management: an Asian Perspective

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Marketing Management: an Asian Perspective

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
Country USA
Manufacturer Pearson Education Centre
Binding Paperback
ItemPartNumber Illustrations
EANs 9789810687977
ReleaseDate 0000-00-00

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