Marketing Management

Marketing Management

Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.
Country USA
Brand South-Western College Pub
Manufacturer South-Western College Pub
Binding Paperback
ItemPartNumber 93372
UnitCount 1
EANs 9781285429953
ReleaseDate 0000-00-00

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