☰

Marketing Management,Fifteenth edition

R 2,426

or 4 x payments of R606.50 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Marketing Management,Fifteenth edition
- For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
- The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
- The fifteenth edition is bundled with Indian cases and is updated where appropriate to provide the most comprehensive, current and engaging marketing management text as possible.
- The bundled book marketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses."
Paperback International Edition
Country USA
Brand PEARSON EDUCATION
Manufacturer Pearson India
Binding Paperback
UnitCount 1
EANs 1256565657251
ReleaseDate 0000-00-00

Customers who purchased this also purchased....

Kaboom OxiClean Foam-Tastic™ Foaming Bathroom Cleaner, Citrus Scent, Eliminates Soap Scum, Grime and Stains, 19 oz Spray Can

Kaboom OxiClean Foam-Tastic™ Foaming Bathroom Cleaner, Citrus Scent, Eliminates Soap Scum, Grime and Stains, 19 oz Spray Can

Pharma Group Hair Revival Balm Conditioner 5.1 fl oz/150 ml

Pharma Group Hair Revival Balm Conditioner 5.1 fl oz/150 ml

Melissa & Doug Giant Tiger - Lifelike Stuffed Animal (Over 5 feet Long)

Melissa & Doug Giant Tiger - Lifelike Stuffed Animal (Over 5 feet Long)

Vonokee 2 Pack Silver Princess Star Wand, Crown Wands Angel Magic Wand for Girls Birthday,Dress up and Halloween Costume Supplies (Silver Star Crown)

Vonokee 2 Pack Silver Princess Star Wand, Crown Wands Angel Magic Wand for Girls Birthday,Dress up and Halloween Costume Supplies (Silver Star Crown)

Disguise Wicked Glinda Crown and Wand Costume Accessory Set, Official Wicked Crown and Wand with Sparkling Details, One Size

Disguise Wicked Glinda Crown and Wand Costume Accessory Set, Official Wicked Crown and Wand with Sparkling Details, One Size

The Noble Collection Wicked Glinda's Toy Wand

The Noble Collection Wicked Glinda's Toy Wand

Wicked Glinda Light and Sound Musical Bubble Wand, Includes Bubble Solution

Wicked Glinda Light and Sound Musical Bubble Wand, Includes Bubble Solution

Vonokee Girls Princess Star Wand,Glitter Angel Star Wand Stick for Birthday Halloween Christmas Party (Pink)

Vonokee Girls Princess Star Wand,Glitter Angel Star Wand Stick for Birthday Halloween Christmas Party (Pink)