Marketing Plan Handbook, The

Marketing Plan Handbook, The

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Country USA
Manufacturer Pearson
Binding Kindle Edition
ReleaseDate 2013-02-25
Format Kindle eBook

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