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Marketing Research: An Applied Orientation

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Marketing Research: An Applied Orientation

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied OrientationÂ takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber Illustrations +
UnitCount 1
EANs 9780136085430
ReleaseDate 0000-00-00

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