☰

Business & Money

Marketing & Sales

Marketing Research: An Applied Orientation

R 3,328

or 4 x payments of R832.00 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Marketing Research: An Applied Orientation

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied OrientationÂ takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber Illustrations +
UnitCount 1
EANs 9780136085430
ReleaseDate 0000-00-00

You might also like...

A Preface to Marketing Management

A Preface to Marketing Management

The Business Book: Big Ideas Simply Explained

The Business Book: Big Ideas Simply Explained

Global Marketing (7th Edition)

Global Marketing (7th Edition)

The Fast Forward MBA in Project Management (Fast Forward MBA Series)

The Fast Forward MBA in Project Management (Fast Forward MBA Series)

Managerial Economics

Managerial Economics

Strategic Marketing Problems: Cases and Comments, 13th Edition

Strategic Marketing Problems: Cases and Comments, 13th Edition

International Marketing (Irwin Marketing)

International Marketing (Irwin Marketing)

CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees