Marketing Strategy: Based on First Principles and Data Analytics

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

Corporate Finance, 10th Edition

Global Strategy

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Managerial Economics (MindTap Course List)

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Services Marketing: Integrating Customer Focus Across the Firm

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

Corporate Finance, 10th Edition

Global Strategy

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Managerial Economics (MindTap Course List)

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Services Marketing: Integrating Customer Focus Across the Firm