The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:Â
1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.
Country | USA |
Brand | Red Globe Press |
Manufacturer | Springer |
Binding | Paperback |
ItemPartNumber | 47356731 |
UnitCount | 1 |
EANs | 9781137526236 |
ReleaseDate | 0000-00-00 |