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Business & Money

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Systems & Planning

Marketing Strategy: Based on First Principles and Data Analytics

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Marketing Strategy: Based on First Principles and Data Analytics

A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.

Country	USA
Binding	Kindle Edition
Edition	2017 ed.
EISBN	9781137526243
Format	Kindle eBook
Label	Palgrave Macmillan
Manufacturer	Palgrave Macmillan
NumberOfPages	384
PublicationDate	2017-02-23
Publisher	Palgrave Macmillan
ReleaseDate	2017-02-23
Studio	Palgrave Macmillan

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