Marketing: The Core (Access code not included)

Marketing: The Core (Access code not included)

Marketing: The Core 6e meets the needs of a wide spectrum of facultyâ€•from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only further bolstered by the author team's innovative pedagogical approach which stems from decades of classroom, college, and university experiences. Marketing: The Core's accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneursâ€•through cases, exercises, and testimonialsâ€•allow students to personalize marketing and identify possible career interests.

Marketing: The Core is available through McGraw-Hill ConnectÂ®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:

â€¢ SmartBookÂ® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.
â€¢ Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.
â€¢ Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement.
â€¢ The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber 9780077729035
UnitCount 1
EANs 9780077729035
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw Hill
Binding	Paperback
ItemPartNumber	9780077729035
UnitCount	1
EANs	9780077729035
ReleaseDate	0000-00-00

Marketing: The Core (Access code not included)

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