Marketing: The Core (Irwin Marketing)

Marketing: The Core (Irwin Marketing)

The 7th edition of Kerin/Hartleyâ€™s Marketing: The Core continues to meet the needs of a wide spectrum of facultyâ€”from professors seeking a solid textbook with key supplements, to those seeking a top-notch integrated digital solution. Marketing: The Core focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's accessible, conversational writing style and active learning approach will engage students, while vivid cases, exercises, and testimonials featuring a variety of businesses, marketing professionals, and entrepreneurs help students to personalize marketing and identify possible career interests. New to the seventh edition include analytics and marketing plan exercises in Connect. Contact your representative for a full list of Connect content.

Country	USA
Binding	Kindle Edition
Edition	7
EISBN	9781259899324
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	608
PublicationDate	2017-01-31
Publisher	McGraw-Hill Higher Education
ReleaseDate	2017-01-31
Studio	McGraw-Hill Higher Education