Positioning: The Battle for Your Mind
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."ÂÂNewsweek
"Revolutionary! Surprising!"ÂÂBusiness Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."ÂÂUSA Today
Country | USA |
Brand | McGraw-Hill Education |
Manufacturer | McGraw Hill |
Binding | Paperback |
ItemPartNumber | YES270239 |
Color | Multicolor |
ReleaseDate | 1997-11-01 |
UnitCount | 1 |
UPCs | 639785301615 |
EANs | 9780070527263 |