Marketing and Social Media: A Guide for Libraries, Archives,

Marketing and Social Media: A Guide for Libraries, Archives, and Museums

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rl
Binding Paperback
ReleaseDate 2014-05-01
UnitCount 1
EANs 9780810890817

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rl
Binding	Paperback
ReleaseDate	2014-05-01
UnitCount	1
EANs	9780810890817

Marketing and Social Media: A Guide for Libraries, Archives, and Museums