Marketing

Marketing

Grewal/Levy was designed for todayâ‚¬s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketerâ‚¬s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babsonâ‚¬s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
Country USA
Manufacturer McGraw-Hill/Irwin
Binding Hardcover
UnitCount 1
Format Abridged
EANs 9780078028830
ReleaseDate 0000-00-00

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