Marketing

Marketing
- Marketing 14th edition By Roger Kerin and Steven Hartley
ISBN: 9781260092110 is an International Student Edition of Marketing 14th edition By Roger Kerin and Steven Hartley This ISBN 9781260092110 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at ISBN 9781260157680 The content of of this title on all formats are the same. Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Interamericana de España S.L.
Binding Paperback
ReleaseDate 2018-04-12
UnitCount 1
Format International Edition
EANs 9781260092110

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw-Hill Interamericana de España S.L.
Binding	Paperback
ReleaseDate	2018-04-12
UnitCount	1
Format	International Edition
EANs	9781260092110

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