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Product Management

Marketing of High-Technology Products and Innovations

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products.

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Provide Your Students with the Vital Information They Need to Successfully Market High-tech ProductsÂ

Marketing of High-Technology Products and Innovations Â is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

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TheÂ Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.Â
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber ill
UnitCount 1
EANs 9780136049968
ReleaseDate 0000-00-00

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