Marketing to Millennials: Reach the Largest and Most

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of â€œcoolâ€ to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: â€¢ Value social networking and arenâ€™t shy about sharing opinions
â€¢ Refuse to remain passive consumersâ€”they expect to participate in product development and marketing
â€¢ Demand authenticity and transparency
â€¢ Are highly influentialâ€”swaying parents and peers
â€¢ Are not all alikeâ€”understanding key segments is invaluable

Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Country USA
Manufacturer AMACOM
Binding Kindle Edition
ReleaseDate 2013-07-10
Format Kindle eBook

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever