Marketing with Connect Access Card

Marketing with Connect Access Card
- Used Book in Good Condition
Grewal/Levy was designed for todayâ€™s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Printed Access Code
Format Student Edition
EANs 9780077801953
ReleaseDate 0000-00-00

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