Master Media Relations: The Complete Guide To Getting Better

Master Media Relations: The Complete Guide To Getting Better Press Coverage
- Used Book in Good Condition
Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact:How to handle media interviews How to derail negative publicity How to manage public information in a crisis situationHow to craft a story idea to promote an agenda or project How to build a relationship with reportersHow to counteract errors and misquotes How to prepare for televised interviews and photosHow to write effective press releases and take quality news photos
Country USA
Brand iUniverse
Manufacturer iUniverse
Binding Paperback
ItemPartNumber 9781440109034
UnitCount 1
EANs 9781440109034
ReleaseDate 0000-00-00

Master Media Relations: The Complete Guide To Getting Better Press Coverage