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Mastering Fashion Marketing (Palgrave Master Series)

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Mastering Fashion Marketing (Palgrave Master Series)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Country	USA
Binding	Kindle Edition
EISBN	9781137213464
Format	Kindle eBook
Label	Palgrave Macmillan
Manufacturer	Palgrave Macmillan
NumberOfPages	240
PublicationDate	2008-12-22
Publisher	Palgrave Macmillan
ReleaseDate	2008-12-22
Studio	Palgrave Macmillan

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