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McDonald's: Behind The Arches

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McDonald's: Behind The Arches

Perfect for fans of The Founder, this is the real-life story of the worldâ‚¬s premier entrepreneurial success.

The growth of McDonaldâ‚¬s worldwide continues to astonish. In tough financial times, McDonaldâ‚¬s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.

McDonaldâ‚¬s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonaldâ‚¬s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonaldâ‚¬s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
Country USA
Brand Bantam
Manufacturer Bantam
Binding Paperback
ItemPartNumber 9780553347593
Color Red
ReleaseDate 1995-07-01
UnitCount 1
EANs 9780553347593

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