Media Flight Plan 6 A Strategic Approach to Media Planning Theory and Practice

Advertising Media Planning, Seventh Edition

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

Media Planning & Buying in the 21st Century: Second Edition

Advertising Media Workbook and Sourcebook

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly