Advertising Media Planning, Seventh Edition
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Media Planning & Buying in the 21st Century: Second Edition
Advertising Media Workbook and Sourcebook
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly