Media Management in the Age of Giants: Business Dynamics of

Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

The emergence of giant media corporations has created a new era in mass communications. The world of media giantsâ‚¬"with a focus on the bottom lineâ‚¬"makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

ABOUT THE CONTRIBUTORS
Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.
Country USA
Manufacturer University of New Mexico Press
Binding Kindle Edition
ReleaseDate 2012-06-28
Format Kindle eBook
EANs 9780826351647

Country	USA
Manufacturer	University of New Mexico Press
Binding	Kindle Edition
ReleaseDate	2012-06-28
Format	Kindle eBook
EANs	9780826351647

Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

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