Media Now: Understanding Media, Culture, and Technology

Media Now: Understanding Media, Culture, and Technology

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to todayâ‚¬s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industryË†'and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readersâ‚¬ media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Country USA
Manufacturer Cengage Learning
Binding Kindle Edition
ReleaseDate 2015-01-01
Format Kindle eBook

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