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Media Planning - From Recency to Engagement

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Media Planning - From Recency to Engagement

Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. Today, media planners are responsible for understanding the process of communication and the way advertising works. The book covers the different aspects of advertising communication process so essential for todays media planners .

Country	USA
Author	Erwin Ephron
Binding	Paperback
EAN	9788131417362
ISBN	8131417360
Label	DGM Icfai Books
Manufacturer	DGM Icfai Books
NumberOfPages	150
PublicationDate	2006-06-03
Publisher	DGM Icfai Books
Studio	DGM Icfai Books
ReleaseDate	0000-00-00

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