☰

Meta-Luxury: Brands and the Culture of Excellence

Not Available / Digital Item

Meta-Luxury: Brands and the Culture of Excellence

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Country USA
Manufacturer Palgrave Macmillan
Binding Kindle Edition
ReleaseDate 2012-04-26
Format Kindle eBook

You might also like...

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Rethinking Prestige Branding: Secrets of the Ueber-Brands

Luxury World: The Past, Present and Future of Luxury Brands

Cengage Advantage Books: Essentials of the Legal Environment

The Lure of Luxe: Climbing the Luxury Consumption Pyramid

Emotionomics: Leveraging Emotions for Business Success