Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a

Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire

The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business.

Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatlesâ€™ publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video gamesâ€”creating a fundamental shift in the monetization of fame and paving the way for entertainer-entrepreneurs like Jay Z and Diddy. All told, Jackson earned more than $1.1 billion in his solo career, and the assets he built in life have earned more than $700 million in the five years since his deathâ€”more than any other solo music act over that time.

Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jacksonâ€™s fortuneâ€”driven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack Oâ€™Malley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family. Other insights come from court documents and Jacksonâ€™s private notes, some of them previously unpublished. Through Greenburgâ€™s novelistic telling, a clear picture emerges of Jacksonâ€™s early years, his rise to international superstardom, his declineâ€”fueled by demons internal and external, as well as the dissolution of the team that helped him execute his best business movesâ€”and, finally, his financial life after death.

Underlying Jacksonâ€™s unique history is the complex but universal tale of the effects of wealth and fame on the human psyche. A valuable case study for generations of entertainers to come and for anyone interested in show business, Michael Jackson, Inc. tells the story of a man whose financial feats, once obscured by his late-life travails, have become an enduring legacy.
Country USA
Manufacturer Atria Books
Binding Hardcover
ReleaseDate 2014-06-03
UPCs 884775763502
EANs 9781476705965

Country	USA
Manufacturer	Atria Books
Binding	Hardcover
ReleaseDate	2014-06-03
UPCs	884775763502
EANs	9781476705965

Michael Jackson, Inc.: The Rise, Fall, and Rebirth of a Billion-Dollar Empire

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