Microeconomics for Managers

Microeconomics for Managers

This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.
Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porterâ‚¬s five forces, signaling, transaction costs, and incentives.
Country USA
Manufacturer W. W. Norton & Company
Binding Paperback
ItemPartNumber black & white tables, figures
ReleaseDate 2003-09-10
UnitCount 1
EANs 9780393976786

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