Mobile Ready: Connecting With The Untethered Consumer

Mobile Ready: Connecting With The Untethered Consumer

â€œHurry up and read Mobile Ready to make your business mobile ready. Plus, itâ€™s a damn good read.â€
- Shel Israel, Forbes & Co-Author, Age of Context

Whether you're Coca-Cola selling soft drink in Botswana, or Unilever selling shampoo in the United States, mobile will evolve the rules of engagement in your industry before this decade is out. There can be no doubting the ever-rising relevance of mobile. With over 6 billion mobile devices globally, an entire new ecosystem has been created that binds us all together, changing the mindset and behaviour of consumers. The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don't understand the mobile consumer. Nor a plan to capitalise on this tectonic market shift.

Mobile is not about the technology. Mobile is about behaviour, context, and utility. When you embrace this, technology as an issue disappears. No longer are you talking about operating systems, hardware, or device features. Instead youâ€™ll focus on the elements of mobile that always supersede the constantly redundant mobile device world. A consumer behaviour centric view of business and markets.

Mobile is a brave new frontier for the majority of incumbent businesses. Itâ€™s a big step forward in rethinking your engagement with customers, suppliers, and your workforce. Itâ€™s an inevitable transition in a world where brand engagement can and does happen 24 hours a day, 7 days a week. Enjoy the journey into a world without physicality, be more open minded, and learn to embrace the future of your business.

Is your company mobile ready?

â€œFar too many businesses still donâ€™t grasp just how different the modern consumer is. Empowered by vast amount of information and 24/7 connectivity, consumers behave, interact and assimilate in entirely new ways. Business leaders must adapt with new business models -- with new mindsets. Mobile Ready is your guide for that journey.â€
- Brant Cooper, Author, The Lean Entrepreneur

â€œScott has written an entertaining and highly accessible handbook for mobile strat- egy. Beyond superficial platform differences, Scott's essential guide to mobile universe is for everyone who needs big picture understanding: CEOs, Directors, Product Managers and everyone in between. Scott debunks the most insidious mobile myths and shows how to make the most of mobile platform by teaching how to "think mobile". Read this on the flight from SFO to NYC and get off the plane a mobile strategy expert!
Highly recommendedâ€
- Greg Nudelman, CEO Design Caffeine & Author Smashing Mobile, Andriod Design Patterns & Lean Mobile UX

â€œThe book has interesting insights on the use of mobile away from the technology and focused on the consumers. We often tend to forget that it is the consumer who drive the evolution of all technology and in many cases helps drive the usage as is the case with mobile. The book is an easy read and I am delighted on it being thoughtful, innovative and practical.â€
- Rohit Dadwal, Managing Director, Mobile Marketing Association APAC
Country USA
Manufacturer Publishizer
Binding Kindle Edition
ReleaseDate 2014-03-24
Format Kindle eBook

Country	USA
Manufacturer	Publishizer
Binding	Kindle Edition
ReleaseDate	2014-03-24
Format	Kindle eBook

Mobile Ready: Connecting With The Untethered Consumer

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