How to Conduct Your Own Survey
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Country | USA |
Brand | Sage Publications |
Manufacturer | SAGE Publications, Inc |
Binding | Paperback |
ReleaseDate | 1999-11-18 |
UnitCount | 1 |
EANs | 9780761920441 |