Marketing - Standalone book
NOTE: MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and M yManagementLab search for ISBN-10: 0133859819 /ISBN-13: 9780133997088. That package includes ISBN-10: 0133859819/ISBN-13: 9780133859812 and ISBN-10: 0133864197 /ISBN-13: 9780133864199.
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For courses Management
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Concepts and Skills for the Successful Manager
Modern Management: Concepts and Skills is the longest-standing trusted source material on business management. The text comprehensively addresses major concepts such as planning, organizing, influencing and controlling management, as well as the challenges that face all managers. A hands-on approach not only conveys important topics, but also helps readers possess the skills they need to be successful in management.
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The Fourteenth Edition contains updated information and new case studies and examples to reflect the most recent research and developments in the management world. Illustrated with beautiful photography, the text remains engaging and concise while communicating the most important concepts in management.
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Also available with MyManagementLab
MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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Country | USA |
Brand | Prentice Hall |
Manufacturer | Pearson |
Binding | Paperback |
ItemPartNumber | illustrations |
EANs | 9780133859812 |
ReleaseDate | 0000-00-00 |