Multimodal Discourse (Hodder Arnold Publication)

Multimodal Discourse (Hodder Arnold Publication)

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
Country USA
Brand Bloomsbury Academic
Manufacturer Bloomsbury Academic
Binding Perfect Paperback
ItemPartNumber 9780340608777
ReleaseDate 2001-06-29
UnitCount 1
EANs 9780340608777

You might also like...