As a premium brand, My Magic Mud products are naturally formulated with the highest quality ingredients and backed by scientific analysis and clinical trials. My Magic Mud is available in the most prestigious retailers worldwide, and has set a new standard for oral care. Ethical Standards: Leaping Bunny Cruelty-Free Certified, Vegan Certified, Natural Cosmetic Standard Certified, Non-GMO, Glycerin-Free, Fluoride-Free, SLS-Free, Toxin-Free, Peroxide-Free, Gluten-Free, Sensitivity-Free.