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Arts & Photography

Ogilvy on Advertising

R 1,380

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Ogilvy on Advertising
- advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy-and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.
Country USA
Brand Vintage
Manufacturer Vintage
Binding Paperback
ItemPartNumber 9780394729039
Model 039472903X
Color White
ReleaseDate 1985-03-12
UnitCount 1
EANs 9780394729039

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