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One Click: Jeff Bezos and the Rise of Amazon.com

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One Click: Jeff Bezos and the Rise of Amazon.com

Amazonâ€™s business model is deceptively simple: Make online shopping so easy and convenient that customers wonâ€™t think twice. It almost can be summed up by the button on every page: â€œBuy now with one click.â€

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezosâ€™s rise from computer nerd to world-changing entrepreneur.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazonâ€™s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Paperback
ItemPartNumber YES8249114
Color Black
ReleaseDate 2012-12-31
UnitCount 1
EANs 9781591845850

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