The difference is quite astonishing. Our new Hempseeds are more yellow and oily, compared to others that are white and dry. Get one of our new bags and pour some in a bowl next to another bowl with some of the current Hempseeds you have and you'll see the true difference... and the taste...is incredible! Buttery, nutty, smooth and delicious! I believe that the nutrition profile of our new Hempseeds far outweighs the others. Just like with our Maca Powder, I simply won't even eat the others brands anymore.