Patterns of Entrepreneurship Management

Patterns of Entrepreneurship Management

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in todayâ‚¬s complex world.
Country USA
Manufacturer Wiley
Binding Paperback
UnitCount 1
EANs 9781118358535
ReleaseDate 0000-00-00

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