Persuasive Technology: Using Computers to Change What We Think

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
- Used Book in Good Condition
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersâ€•anyone who wants to leverage or simply understand the persuasive power of interactive technologyâ€•will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversialâ€•and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
Country USA
Brand Morgan Kaufmann
Manufacturer Morgan Kaufmann
Binding Paperback
ItemPartNumber 9781558606432
UnitCount 1
EANs 9781558606432
ReleaseDate 0000-00-00

Country	USA
Brand	Morgan Kaufmann
Manufacturer	Morgan Kaufmann
Binding	Paperback
ItemPartNumber	9781558606432
UnitCount	1
EANs	9781558606432
ReleaseDate	0000-00-00

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

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