This corn is grown in the Andes region on Peru, it is used in chicha morada (a drink made by boiling purple corn with pineapple, cinnamon, clove, and sugar) and mazamorra, a type of pudding. The kernels of Purple Corn have long been used by the people of the Peruvian Andes to color foods and beverages, a practice just beginning to become popularized in the industrialized world. Besides its use as food and dye, purple corn is thought to have many health benefits