Please Be Ad-vised: 7th Edition

Please Be Ad-vised: 7th Edition

Now in its 7th edition, Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive by Douglas J. Wood, continues to be the leading industry treatise on advertising law for CEOs, CMOs, CFOs, general counsel, creative directors, and account managers and an important reference tool in managing their companiesâ‚¬ advertising and business activities. This edition not only provides hands-on guidance to brand managers, account executives, media planners, copy writers, producers, human resource managers, business affairs managers, and their respective lawyers but is also supported by a website that includes a wealth of materials, including videos of commercials discussed in the book, forms, cases, regulations, rulings, and more. It is perhaps the most robust collection of its kind. Those who teach, practice, or study advertising and marketing will find it an invaluable resource. In short, it should be read by anyone involved in the day-to-day business of advertising.
Country USA
Brand CREATESPACE
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
ItemPartNumber colour illustrations
UnitCount 1
EANs 9781494807108
ReleaseDate 0000-00-00

Country	USA
Brand	CREATESPACE
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Paperback
ItemPartNumber	colour illustrations
UnitCount	1
EANs	9781494807108
ReleaseDate	0000-00-00

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