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Political Marketing: Theoretical and Strategic Foundations

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Political Marketing: Theoretical and Strategic Foundations

This is the first integrated theory-to-practice text on marketing's role in the political process. It
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ReleaseDate 2011-05-17
UnitCount 1
Format Illustrated
EANs 9780765629166

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