Measuring Customer Satisfaction and Loyalty, Third Edition: Survey Design, Use, and Statistical Analysis Methods
Most books cover the subject from a statistical or theoretical point of view. Ideal for working engineers, this book uses real-world examples and boils statistical theory and analysis down to its simplest form.
Country | USA |
Brand | Wiley |
Manufacturer | Wiley |
Binding | Paperback |
ReleaseDate | 2001-01-22 |
UnitCount | 1 |
EANs | 9780471390541 |