Practice Marketing Simulation 1 Semester Access Card

Practice Marketing Simulation 1 Semester Access Card

Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitorsâ€™ decisions. Powerful assessment, reporting, and debriefing tools complement this educational process.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Printed Access Code
EANs 9780078029035
ReleaseDate 0000-00-00

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