Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdiniâ€”â€œthe foremost expert on effective persuasionâ€ (Harvard Business Review)â€”explains how itâ€™s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change â€œmindsâ€ a pre-suader must also change â€œstates of mind.â€

Named a â€œBest Business Books of 2016â€ by the Financial Times, and â€œcompellingâ€ by The Wall Street Journal, Cialdiniâ€™s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listenerâ€™s attitudes, beliefs, or experiences isnâ€™t necessary, says Cialdiniâ€”all thatâ€™s required is for a communicator to redirect the audienceâ€™s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, â€œYes.â€ His book is â€œan essential tool for anyone serious about science based business strategiesâ€¦and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salespersonâ€ (Forbes).
Country USA
Manufacturer Simon & Schuster
Binding Kindle Edition
ReleaseDate 2016-09-06
Format Kindle eBook
EANs 9781501109812

Country	USA
Manufacturer	Simon & Schuster
Binding	Kindle Edition
ReleaseDate	2016-09-06
Format	Kindle eBook
EANs	9781501109812

Pre-Suasion: A Revolutionary Way to Influence and Persuade

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