One Plus One Equals Three: A Masterclass in Creative Thinking
LIFE IS A ZERO-SUM GAME
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times
Country | USA |
Author | Dave Trott |
Binding | Kindle Edition |
EAN | 9780230770669 |
Edition | Main Market ed |
EISBN | 9781447248392 |
Format | Kindle eBook |
ISBN | 0230770665 |
Label | Macmillan |
Manufacturer | Macmillan |
NumberOfPages | 273 |
PublicationDate | 2013-05-23 |
Publisher | Macmillan |
ReleaseDate | 2013-05-23 |
Studio | Macmillan |