Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.
Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.
MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.
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Country | USA |
Manufacturer | Pearson College Div |
Binding | Paperback |
UnitCount | 1 |
EANs | 9780132318327 |
ReleaseDate | 0000-00-00 |