Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table

Bad pricing is a great way to destroy your companyâ€™s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Country USA
Brand Wiley
Manufacturer John Wiley & Sons Inc
Binding Hardcover
ItemPartNumber 9780470197578
UnitCount 1
EANs 9780470197578
ReleaseDate 0000-00-00

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