Principles of Marketing (16th Edition)

Principles of Marketing (16th Edition)

NOTE:Â This is a standalone product.

For Principles of Marketing courses that require a comprehensive text

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, itâ€™s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master todayâ€™s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020Â / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.

MyMarketingLab should only be purchased when required by an instructor.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
UnitCount 1
EANs 9780133795028
ReleaseDate 0000-00-00

Country	USA
Brand	Pearson
Manufacturer	Pearson
Binding	Hardcover
UnitCount	1
EANs	9780133795028
ReleaseDate	0000-00-00

Principles of Marketing (16th Edition)

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