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Product Launch: Practical Guide to Launching Medical Device Products

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Product Launch: Practical Guide to Launching Medical Device Products

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.
Country USA
Brand Ingramcontent
Manufacturer Kerr Consulting Group LLC
Binding Hardcover
UnitCount 1
UPCs 884973024573
EANs 9780990908104
ReleaseDate 0000-00-00

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