Product Strategy for High Technology Companies

Product Strategy for High Technology Companies

One of the key determinants of success for todayâ€™s high-technology companies is product strategyâ€•and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Appleâ€•plus a new focus on growth strategies and on Internet businessesâ€•define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
UPCs 639785324447
EANs 8601410857646
ReleaseDate 0000-00-00

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