Promoting Your Union is a book to help union organizers get more organizing leads, create outreach plans to bring in new members and build the power of their unions.Â
Union organizing isn't about signing cards - it's about empowering people and changing lives. It's about building power and improving conditions for working people as a whole. We can't do this reaching 30 people at a time - shop by shop. We need to create plans to reach thousands of workers.Â
Despite restrictive labour laws, there are unions organizing successfully and growing. If we use look at what they are doing differently, we can find ways to organize in spite of the challenges.Â
The ideas in this book aren't based on what might work - or abstract models of trade unionism - but actual best practices from union organizers who are using these tactics in the field.
For free training videos on four of the best ideas from this book visit PromotingYourUnion.com
Here's what you'll find inside:Â
Chapter 1: Setting Organizing Targets that Encourage GrowthÂ
Chapter 1 looks at how to set targets in your outreach plan so that your organizing wins build on each other. It will show you the 5 criteria to consider when creating a targeting strategy.
Chapter 2: Communicating the Union AdvantageÂ
Chapter 2 sets out how to create a core outreach message for non-union workers and how to talk with the type of person likely to contact a union.
Chapter 3: Measuring Your Outreach EffortsÂ
Chapter 3 examines how to measure and track your outreach efforts to find out what is working and find areas where you have opportunities for growth.
Chapter 4: Creating an Online Lead Generating MachineÂ
More non-union workers view your union's join page than read your leaflets or speak to your organizers. Union organizers need to fundamentally change how they use the Internet. Chapter 4 shows how to create an organizing website that is effective at generating leads.
Chapter 5: The Agitation / Education CampaignÂ
Agitation/education campaigns are long-term campaigns that will help you keep in touch with workers at strategic targets without leaving burnt turf from failed drives.
Chapter 6: The 10,000 Prospect StrategyÂ
The 10,000 prospect strategy is a campaign to build up a large contact database of non-union workers in your sector, build a relationship with these workers and then turn the contacts into organizing leads.
Chapter 7: Using Facebook for Union OrganizingÂ
While many unions have experimented using social media, most haven't succeeded in getting the number of leads they would like. Chapter 7 looks at how to use Facebook to help get organizing leads for your union.
Chapter 8: Reaching Workers Before They Enter the WorkforceÂ
By investing early we can build a relationship with workers in our industry before they enter the workforce.
Chapter 9: Getting Organizing Leads from MembersÂ
Engaging members in organizing and building a culture of organizing are critical to building union density. Chapter 9 covers your organizing department's biggest asset - your union's members.
